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EDAA Panel: Transparency and Responsibility in Digital Advertising
This panel will explore how self-regulatory mechanisms continue to play a critical and positive role for businesses and consumers in response to key
legislative changes in the digital world.

The audience will learn how a consumer-centric approach helps better identify where complementary industry standards can play the most useful
consumer-facing role.

The audience will also discover how the ad industry’s self-regulatory program serves to educate and inform consumers of their online choices and controls.

Joining this session you will learn:

• What the EDAA Programme has to offer to companies involved in data-driven advertising
• The opinion of the various actors in the industry on transparency in digital advertising
• How consumers can manage and learn more about their tailored advertising choices

Panel Chair:

• Angela Mills Wade, Executive Director, European Publishers Council

Panellists:

• Guy Parker, Executive Director, ASA
• Konrad Shek, Deputy Director, Policy & Regulation, Advertising Association

This webinar is FREE to join and will be available on-demand.

This webinar is brought to you by DMWF Online powered by MarketingTech.

Who is the EDAA?

The European Interactive Digital Advertising Alliance‘s principal purpose is to provide the ‘AdChoices Icon’ to companies involved in data-driven advertising across Europe.

Find out more about EDAA here: https://www.edaa.eu/

DMWF LTD Privacy Policy and T&Cs can be viewed here: https://www.digitalmarketing-conference.com/privacy-policy/

Jun 17, 2020 02:00 PM in London

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Speakers

Angela Mills Wade
Executive Director @European Publishers Council
Angela Mills Wade has been the Executive Director of the European Publishers Council (EPC) since 1991, a high level lobby group of Chairmen and CEOs of leading European media groups. Angela holds a number of industry positions including the Chairmanship of the EDAA (European Digital Advertising Alliance). She is a member of the Boards of EASA (European Advertising Standards Alliance) the UK Copyright Hub, News Media Coalition and Reporters without Borders UK. In 1999 Angela founded Europe Analytica, an independent public affairs consultancy in Brussels specialising in the media, advertising and creative industries - working with companies, leading associations and supporting EU innovation and technology projects.
Guy Parker
Executive Director @ASA
Guy became Chief Executive of the ASA, the UK regulator of ads in all media, in 2009. Responsible for executing the ASA’s strategy to make UK ads responsible, he oversees all functions of the ASA system. From 2013 – 2016, Guy chaired the European Advertising Standards Alliance; he remains a Board and Executive Committee member. He’s also Vice President of the International Council for Advertising Self-Regulation, a member of the Fundraising Regulator’s Standards Committee and a member of the UK government’s Consumer Protection Partnership Strategic Group.
Konrad Shek
Deputy Director, Policy & Regulation @Advertising Association
Konrad Shek is the Deputy Director, Policy & Regulation at the Advertising Association and leads on the digital, data, Brexit, trade policy and industrial strategy files. He is also a non-executive director at Sustenir, a Singaporean-based Series A funded vertical farming start-up. Konrad previously worked at Asian-based conglomerate Jardine Matheson for 5 years in Shanghai where he was involved in government relations and policy analysis. Prior to this he had a nine-year career as a diplomat with the Foreign & Commonwealth Office, serving in London and overseas. In 2017 he was made a lifelong honorary member of the British Chamber of Commerce Shanghai following the end of his elected two-year term on its Executive Committee. He is an accredited member of the Chartered Institute of Public Relations and is currently on an MSc programme in Public Policy with the University of Bath. He holds a BEng in Electronics and Mathematics from the University of Nottingham.