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FESPA Coffee Break: Ensuring customer satisfaction - Focus to hit the target!
In this FESPA Coffee Break, we’ll focus our discussion on workflow and the importance of understanding the customer expectations, and how to advise them on setting a quality target for production to achieve. We’ll consider the priorities for success, consistency, clarity, and measurement either on a job by job or workflow validation basis.

We have the benefit of two printing industry experts, Paul Sherfield, from The Missing Horse consultancy who well known in the printing and pre-media industry as having considerable knowledge on digital workflows, with special expertise on the business reasoning behind such systems. Paul installed some of the most successful digital pre-press and pre-media systems in the UK was a partner in what became one of the leading pre-press/printing companies in London.

He is FESPA’s Colour Ambassador and is involved in the BPIF Technical Standards Committee, ISO TC 130 printing standards committees and is chair of the BPIF steering group for ISO 12647/2 UK.

We’ll also be joined by Craig Dennis a reprographics specialist with 35 years of experience in large POS and Packaging producers from Displaycraft, St Ives Direct, and DS Smith. Craig has recently founded the Colour Den to focus on professional services in process control and 3D structural design.

May 18, 2021 11:00 AM in London

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Speakers

Paul Sherfield
Consultant @Missing Horse Consultancy
Paul Sherfield who runs the Missing Horse Consultancy is well known in the printing and pre-press industry as having considerable knowledge on digital workflows, with a special expertise on the business reasoning behind such systems. He has consulted on and project managed some of the most successful digital pre-media systems in the UK. The Missing Horse Consultancies main area of expertise is designing bespoke colour managed page workflows from image and page creation, PDF standards and production, PDFs, proofing and on to ISO standard printing conditions at press. He is active in a number of industry groups, including chairmen the BPIF Steering Group for the BPIF Colour Quality Scheme certification, UK representative on the international ISO TC130, WG13 and WG3 committee for printing standards certification and a member of the UK ISO TAG committee for ISO printing standards and is a regular speaker at seminars and conferences. He is also FESPA’s Colour Ambassador.
Craig Dennis
Director @The Colour Den
Craig Dennis is a reprographics specialist with 35 years of industry experience in Large Format Print and POS Packaging. He began his career working for DisplayCraft Ltd and has also worked for Lordswood Litho, St Ives Direct, and DS Smith. Craig has recently founded The Colour Den with his son Alex to focus on Professional Pre-Press Services - Process control and 3D Structural Design Projects.