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Topic

How to make subscribers fall in love with your brand, over & over again, with Zephr, Jysk Fynske & Capital Economics

Description

After the influx of subscriptions seen by many digital media publishers through 2020, the question turns to how businesses will retain and even grow those customers when it comes time to renew them. Moderated by FIPP CEO James Hewes, our panel of guests will explore how publishers should be looking to adapt their offering in order to create optimal user experiences that are designed to increase customer satisfaction and ultimately aid retention. The panel will help attendees get an understanding of how to identify your customers’ lifecycle and gain insights into how best to adapt your product to delight customers and avoid dreaded churn.

Time

Dec 10, 2020 02:00 PM in London

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: James Hewes.

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Message preview	Hi there, You are invited to a Zoom webinar. When: Dec 10, 2020 02:00 PM London Topic: How to make subscribers fall in love with your brand, over & over again, with Zephr, Jysk Fynske & Capital Economics Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_jA23B6U9Qm6ME4u7E7YewA After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Jacqueline Lilinshtein (Head of Digital Product & Innovation @Capital Economics) Jacqueline Lilinshtein joined Capital Economics in 2019 as the Head of Digital Product and Innovation, responsible for product development and strategy, as well as leading the company’s ambitious digital transformation. Previously, she was the Chief Product Office at an Ed-tech company and Head of Product at Bloomberg New Energy Finance, specialising in renewable energy research and data. Jeppe Bjerrum (Head of Subscription Sales and Service @Jysk Fynske Medier) Jeppe Bjerrum is head of Subscription Sales and Service at Jysk Fynske Medier P/S, and is among other things responsible for churn prevention and retention in both the digital and print subscriber base, as well as leading the pricing strategy for the companys subscription business. Chris Scott (CPTO @Zephr) Chris is the CTO and technical co-founder of Zephr, with more than 10 years of experience as a technology leader in UK startups  and scaleups. Chris previously founded a data journalism startup which was purchased by the Daily Telegraph newspaper in London and  scaled the commercial team for a content marketing startup  which exited in a high-value trade sale. Chris brings a deep understanding of web-scale architectures  and multi-tenancy, as well as a passion for building beautiful, polished and usable SaaS products.

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