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The Business Growth Roundtable Presents: Terry Wu, PhD Why the Brain Follows - The neuroscience behind effective leadership
Great leaders understand not only how to lead, but also Why People Follow.

What makes certain leaders exceptional? And how does exceptional leadership predict business growth? Great leaders not only make boardrooms happy with accelerated growth trajectories, they retain employees, garner loyalty, and build teams that are not afraid to be innovative.

2 million people from around the world have been empowered by Dr. Wu’s insights in the Neuroscience of Leadership, Sales and Marketing.

Dr. Wu has built a new, scientific framework of leadership that is centered on Why People Follow. He applies a holistic approach to understanding our fundamental desire for safety and belonging. His research has uncovered many proven techniques and skills that empower leaders to make smart, impactful decisions. By employing the Neuroscience of Leadership taught by Dr. Wu, leaders of all levels have seen more predictable and reliable outcomes.
In this science-based, content-rich webinar Dr. Wu will discuss:

• Discover how emotion impacts decisions and how little we can control our emotions
• Explore what makes people follow and what makes people bond
• Explore the myth about leading with empathy and identity a better alternative
• Find out why a “positive attitude” can sometimes backfire
• Develop the awareness of leadership decision blind spots

His Big Think program on stress and his TED Talk on Neuromarketing have been watched by over 2+ million people. The reason why droves of business leaders flock to listen to Dr. Terry Wu is simple, his ideas are backed by science, and they work!
Dr. Wu is back by overwhelming popular demand to discuss the neuroscience behind effective leadership.

This event is ideal for:
• Business owners and leaders
• Business development professionals
• Marketing professionals
• Sales professionals

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Speakers

Dr. Terry Wu
PhD
Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has been working in the field of Neuroscience for 35+ years. He started his own marketing firm in 2003, giving his clients a strong competitive edge through his deep understanding of the science of consumer decisions. He has consulted for a wide range of businesses to boost their marketing and sales. Dr. Wu is a leading expert and speaker in the field of Neuromarketing and the Neuroscience of Selling. Since 2019, he has spoken at 120+ conferences and events to audiences on 4 different continents, informing business leaders on how to drive up their sales and marketing with Neuroscience.