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Who’s immune to fake news? Addressing patient motivation and vaccine hesitancy
Misinformation regarding vaccines, lack of understanding regarding their important benefits, and limiting fears and beliefs are factors that present challenges to vaccination. The amount of misinformation about vaccines circulating on the Internet in recent years has generated a worrying level of hesitancy or outright opposition to the use of vaccines by growing anti-vaccination groups in many countries. This has been associated with the return or increase of diseases such as measles and whooping cough. Pharmacists play a critical role in building confidence in vaccines and providing evidence-based advice.

Learning objectives:
After this webinar the participants should have a better understanding of the following topics:
1. (Dis)trust in medicines and vaccines
2. Benefits of vaccines
3. Evidence-based advice through pharmacists
4. Vaccination and quality of life for older adults
5. Engaging with members of the public in a meaningful way
6. How to interact efficiently with patients in a very short time

Ema Paulino, Professional Secretary of FIP, Portugal

1. Jane Barratt, Secretary-General International Federation on Ageing - Australia/Canada
2. Caterina Suitner, Psychologist University of Padova - Italy
3. Darragh O’Loughlin, Secretary General Irish Pharmacy Union - Ireland
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