webinar register page

Webinar banner
Busworld Academy Webinar Series - Coach industry comeback! - PART 1
This webinar is organized in partnership with CheckMyBus.

Do you want to know how to enhance your coach business to come back successful and stronger than before?

To help bus & coach companies identify and understand their customer journey (demand, offer, user experience, loyalty & retention) and therefore ensure a successful and profitable comeback, Busworld Academy and CheckMyBus introduce this new webinar series.

We bring you many insights on the digital strategy your company can start (or continue) to follow, together with success stories from businesses around the globe on how they ensured a successful comeback post-corona, all this coming from important industry professionals and experts.

* Customer Journey - Mr. Marc Hofmann, CEO @ CheckMyBus (Germany)
* Restarting the Network - Mr. John Boughton, Commercial Director @ National Express Coach (UK)
* Dynamic Pricing - Mr. Max-Alexander Borreck, Principal Transportation @ Oliver Wyman (Germany)
* Digital Transformation - Mr. Joel Cárdenas , Digital Transformation Project Manager @ Mobility ADO (Mexico)
* Overcoming Corona with Tech - Mr. Barak Sas, Head of International Expansion @ Zeelo (UK)

Aug 5, 2020 03:00 PM in Brussels

Webinar logo
* Required information


John Boughton
Commercial Director @National Express Coach
John has been Commercial Director of National Express for since 2017, with responsibility for all revenues, distribution and partnership activity for the UK's national coach network. Prior to National Express, John worked in other areas of the travel industry for almost 15 years, spending much of that time as a director of travel giant TUI, with roles at Thomson, First Choice and Exodus, amongst others.
Max-Alexander Borreck
Principal Transportation @Oliver Wyman
Max-Alexander has been working as principal at Oliver Wyman since 2008 and is a regular speaker in the industry. He is also the cofounder of R&R Analysis, an analytics and competitive intelligence company serving travel bus and rail clients in the fields of Network and Revenue Management. Mark-Alexander holds a Business diploma from the WHU - Otto Beisheim School of Management.
Joel Cárdenas
Digital Transformation Project Manager @Mobility ADO
Joel Cárdenas comes from México city, 38 years old, and is an Electronic Engineer holding an MBA with 14 year working experience in Project Management, Business Development and Innovation, He's a Certified Project Manager, Scrum Master, Management 3.0, Agile Transitions Coach, Innovation Management Professional, and Design Thinking. At Mobility ADO Joel is promoting Agile Culture, Innovation, New Technologies, and Work Tools in their journey to Digital Transformation. He really loves all kinds of technology and can be seen as an early adopter in professional and personal life! Soccer is his passion.