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How to PR your start-up during lockdown and in the post-Covid-19 era
The coronavirus will dominate the news for the foreseeable future as journalists continue to report how it affects industries, businesses, consumers, and the world.

Does your tech start-up or industry offer relevance or resonance in the COVID-19 world? Should you wait for the pandemic to pass, or actively planning how and when to launch your company?

Whatever your situation, there are likely to be more opportunities to get your start-up featured in the media than you realize, providing that your approach is engaging, relevant, and empathetic.

PR is one of the most vital ingredients of the marketing mix, and often the least understood. In a new age where the lines between social media, PR, marketing, and advertising are becoming increasingly blurred, it’s easy to believe that you can do without PR. Far from just being about sending out press releases and chatting to journalists, when implemented correctly, PR can manage your company profile, increase your reputation, and have a real impact on your business objectives.

In this session, Tom Green (Senior Sales & Marketing Associate) and Ben Cossor (Head of Technology PR) at Top 15 Independent UK PR agency The PHA Group, will share their tips on how to get your start-up featured by journalists in the current COVID-19 era, and beyond. They will give an overview of how PR works as well as provide tangible insights into how to use the media to build your profile, enhance your company’s reputation and drive sales of your product or service.

The PHA Group has start-up success stories, such as Purplebricks (hybrid estate agent now worth over £250 million), dating app Happn (70 million downloads to date), and Octopus Energy Group (energy start-up turned Unicorn valued at over £1bn with over 1.7 million UK customers).

Sep 22, 2020 11:00 AM in Eastern Time (US and Canada)

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Tom Green
Senior Sales & Marketing Associate @The PHA Group
Tom is a Senior Sales & Marketing Associate and has acquired a plethora of PR and social media experience across B2C and B2B. He’s a strategic thinker who specializes in technology and lifestyle PR and has worked with the likes of Philips, Virgin Media, Virgin, Sony, Sonos, PlayStation, Nikon, Motorola, Monster.com, Napster, Powwownow, as well as many start-ups. He’s managed national, EMEA, and global PR launches and is a judge on last year’s CIPR Excellence award. He’s entrepreneurial (his claim to PR fame was arranging a press day for Sir Richard Branson) and believes PR should fundamentally drive client business results. LinkedIn: https://www.linkedin.com/in/tomgreen81/ Twitter: @TomgreenPR
Ben Cossor
Head of Technology PR @The PHA Group
Ben has been at PHA for seven years and runs our award-winning Technology department. Over the years, Ben has worked with some of the UK’s most innovative technology brands, including Purplebricks, Lime Bikes, easyCar, AQKA, XYZPrinting, Bink, Quantexa, and Happn. Ben is passionate about building long-term, trusted relationships with all clients in his department and ensures the team takes a transparent, measurable approach to PR campaigns to give clients a true return on their investment. LinkedIn: https://www.linkedin.com/in/ben-cossor/ Twitter: @bencossor