The coronavirus will dominate the news for the foreseeable future as journalists continue to report how it affects industries, businesses, consumers, and the world.
Does your tech start-up or industry offer relevance or resonance in the COVID-19 world? Should you wait for the pandemic to pass, or actively planning how and when to launch your company?
Whatever your situation, there are likely to be more opportunities to get your start-up featured in the media than you realize, providing that your approach is engaging, relevant, and empathetic.
PR is one of the most vital ingredients of the marketing mix, and often the least understood. In a new age where the lines between social media, PR, marketing, and advertising are becoming increasingly blurred, it’s easy to believe that you can do without PR. Far from just being about sending out press releases and chatting to journalists, when implemented correctly, PR can manage your company profile, increase your reputation, and have a real impact on your business objectives.
In this session, Tom Green (Senior Sales & Marketing Associate) and Ben Cossor (Head of Technology PR) at Top 15 Independent UK PR agency The PHA Group, will share their tips on how to get your start-up featured by journalists in the current COVID-19 era, and beyond. They will give an overview of how PR works as well as provide tangible insights into how to use the media to build your profile, enhance your company’s reputation and drive sales of your product or service.
The PHA Group has start-up success stories, such as Purplebricks (hybrid estate agent now worth over £250 million), dating app Happn (70 million downloads to date), and Octopus Energy Group (energy start-up turned Unicorn valued at over £1bn with over 1.7 million UK customers).