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Creating Compelling User Journeys for your BI
Creators of consumer applications are great at understanding their user journeys, and they’re adept at building workflows and functionality into their applications to fully navigate users through a process and to a conclusion (e.g. Postmates, Uber, etc). In Business Intelligence, however, it’s often done backwards and leads to far inferior results. More often than not, BI practitioners spend unnecessary time sourcing data and building dashboards. After these tedious tasks are completed they repeatedly publish the end results and simply hope that all of the bases are covered. They also mistakenly assume that users will create their own journeys to answer the questions that they have. Predictably, this never works and consistently results in users being overwhelmed with vastly underutilized content. The end result is frustrated users, a lack of trust in BI, and a poor ROI for your BI investments.

Join us in this engaging webinar as we discuss best practices for crafting compelling user journeys, that includes several real world examples of successful implementations.

Feb 18, 2021 02:00 PM in Eastern Time (US and Canada)

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Speakers

Marius Moscovici
CEO @Metric Insights
Marius Moscovici. CEO of Metric Insights. Marius has over 20 years of experience in analytics and data warehousing with roles at Oracle, Integral Results & Linden Lab. He was co-founder & CEO of Integral Results, a leading BI consultancy that was acquired by Idea Integration. He also formed and led the analytics group at Linden Lab. Marius is the founder and CEO of Metric Insights, the leading provider of a BI Portal, that helps organizations organize their BI environments and ensure users are getting the actionable data they need.