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2021 Trends in Corporate Sponsorship for Non-Profits
Beyond the COVID-19 pandemic, purpose-driven sponsorships will become more important to corporations. Non-profits ready to take advantage of this trend will build new revenue, expand marketing relationships, and increase awareness for their missions.

This two-part webinar is designed to give every non-profit a leg up in corporate sponsorship development. Sponsorship expert Ken Ungar, author of "Sponsorship Strategy," will discuss the growing trends supporting purpose-driven sponsorship and how non-profits can leverage that trend.

Webinar 1 (Mar 3): We will discuss the most important trends impacting corporate sponsorship for non-profits in 2021.

Webinar 2 (Mar 10): We will discuss how to leverage these trends through a corporate sponsorship program.

This complimentary webinar is presented through the sponsorship support of CBIZ Retirement Plan Services.
You can choose to attend one or more of the following webinars.

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CHARGE is the leading source of sponsorship advice for brands and properties
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Ken Ungar
President @CHARGE
Ken Ungar is president and founder of CHARGE, a sponsorship marketing agency. Since its founding in 2006, CHARGE has served clients including Honda, Acura, NASCAR, the NBA Players Association, Ascension Health, and the Los Angeles Dodgers. Ken’s certifications include Professional Certified Marketer (AMA), NFL Contract Advisor (NFLPA), and a license to practice law (Indiana). Over his career, Ken has worked with numerous marquis brands on sponsorships and endorsements, including Bridgestone-Firestone, Coca-Cola, Disney, General Motors, Honda, Nissan, Tag-Heuer, and Toyota. Ken’s media interviews on marketing topics have appeared in numerous media outlets, including the New York Times, Wall Street Journal, CNBC, ESPN, and the Washington Post.
Pete Walkey, CPFA
Corporate Retirement Plan Advisor @CBIZ Retirement Plan Services
Pete Walkey has been a Corporate Retirement Plan Advisor for the past 27 years to plans as large as $500 million in total plan assets and as many as 14,000 employees. His clients have included non-profit organizations, universities, school districts, national retailers, global manufactures, healthcare providers, and professional services organizations. Pete regularly advises retirement plan committees in the areas of investment advisory, fiduciary liability management, plan design, fee benchmarking, provider searches, investment committee governance, and financial wellness. Pete is the author of several personal finance books, including "Save it Forward" and "Help Me With Money," and a servant-leadership book "The Lighthouse Leadership Principle." Pete has volunteered at several non-profit organizations, including Ronald McDonald House (Indiana), Love at Work Ministries (Costa Rica), Wheeler Mission (Indianapolis), and has served as a board member for Oaklandon Youth Organization.