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Digging Deep into Social Media for the AEC Industry
Facebook, LinkedIn, TikTok, Clubhouse ... social media changes so fast that it can be hard to know what platforms & trends are important to your construction contractor business and which are just a distraction.

STACEY HOLSINGER, President of Steel Toe Communications, and AUTUMN SULLIVAN, Marketing Director of Mobilization Funding, will break through the hype to give you the actionable strategies and tips you need to add social media jet fuel to your company's lead generation!

Can't make it? No worries! Register for the event and we will send you a replay.

YOUR SOCIAL MEDIA CHECKLIST:
1. Define Your Goals
2. Conduct a Competitor Analysis
3. Define Your Messaging.
4. Review Analytics
5. Create Original Content; Repurpose High-Performing Content.

Jun 24, 2021 01:00 PM in Eastern Time (US and Canada)

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Speakers

Stacey Holsinger
President, Owner @Steel Toe Communications
As a digital marketing leader in the A/E/C industry and founder of Steel Toe Communications, LLC, Stacey Holsinger has over 15 years of experience helping small and medium contractors compete with larger regional and national firms. In the complex and highly competitive world of construction, she creates compelling campaigns that help establish thought leadership and credibility while cultivating company culture. Stacey aims to inspire you to build a brand that showcases the work you are proud of and recruits the right candidates for your organization. She writes and speaks about how contractors can escape marketing mediocrity to achieve tangible results through public relations, email, video, and social media marketing.
Autumn Sullivan
Director, Marketing & Experience @Mobilization Funding
Autumn is laser-focused on adding value to our audience’s lives by developing and distributing helpful and engaging content across multiple channels and throughout our entire customer journey. Autumn holds an MA in Writing from Manhattanville College, and a BA in English from University of South Florida. She possesses over a decade of digital marketing experience and almost two decades’ experience as a professional writer and editor.