The Millennial Generation – worth cultivating their will making now?
A FREE FUNDRAISING WEBINAR,
WEDNESDAY 27TH APRIL, 9.30am-10.30am
The pandemic has changed so many attitudes to the way we do or approach things. Not surprisingly, significant increases in will writing across the generations were recorded in 2021…even the younger ones.
So at WPNC we wanted to find out what those younger generations felt about will making.
They will represent a huge demographic opportunity in the next few decades. But what opportunities do the next generations provide and how different do we need to think about approaching them?
WPNC carried out bespoke quantitative research into Millennials and Gen X at the beginning of the year. We uncovered their donation habits, whether they had considered writing a will and why, and what were the barriers to writing a will. From this we have recommendations on how to capitalise on the appetite for younger audiences to leave donations to charity…and this hour long webinar – FREE to fundraisers - will delve deep into the research and provide recommendations for future action.
Will value exchange play a role? How can you form a bond and get long term support from this group? In this webinar you’ll be the first to hear about this research.