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PART 1 - Prove your true value – The right tools to measure and evaluate PR
Kathryn presents with The Communication Dividend
Deb Camden - Founder
Paul Cheal - Managing Partner

This webinar will explore global best practice of measurement and evaluation:

1. The context - the golden age of data and what that means for PR.
2. The tools - The best tools for measuring effective PR and communication plans.
3. The proof - The business case demonstrating holistic communications reporting for your clients.

Please register below to receive your link to join.
The time zone is Australian Eastern Standard Time (AEST) so don't forget to check the time zone (in blue) to match your local time zone when registering; or add the event to your calendar and the calendar will adjust the time zone will update for you.

We look forward to you joining, and hope that you enjoy this KMint event!

May 31, 2022 09:00 AM in Canberra, Melbourne, Sydney

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Speakers

Kathryn Williams
Financial Soulmate @KMint
Kathryn is the go-to finance guru for Australia's peak industry bodies and creative agencies. An internationally experienced business and financial consultant, mentor, workshop facilitator and keynote speaker - Kathryn liaises closely with industry councils, is involved in benchmark studies, she is the creator of The Money Wheel® keynote and Show Me The Money® perennial Marketing Communication specific financial workshop. Working in the field Nation- wide with a multitude of above and below the line agencies, Kathryn sees how the industry is really performing, accumulating a volume of experiences which grow her skills, knowledge, competency, adding great value to her consultancy offering.
Deb Camden
Communication and PR Measurement Evangelist @The Communication Dividend
Deb Camden is the Australian innovator behind The Communication Dividend, for even the most number-challenged communication professional, using leading-edge technology to help communicators prove and improve the business value of their work. A self-confessed evangelist for measurement and evaluation, Deb has blended learnings from more than three decades of professional practice along with industry and academic research to create an integrated measurement solution that provides the missing link between business strategy and communication strategy.
Paul Cheal
Managing Partner & CEO @The Communication Dividend
Paul Cheal is the CEO and Managing Partner of The Communication Dividend and a passionate advocate for bringing best practice measurement and evaluation into PR practice. With over 20 years’ experience leading corporate and financial PR agencies, Paul understands first-hand the challenges faced by agencies in continually and effectively proving their value to clients. He works closely with agency leaders and innovators to solve these challenges. Paul is also host of Australia’s first PR focused podcast - Smoke Signal.