When the U.S. economy cratered in 2008, it forced people to become more budget conscious. As a result, people became more resourceful, and creative ideas emerged, especially when it came to memorializing loved ones. In some cases, the funeral director was cut out of the equation or left on the outside looking in. But it doesn’t have to be that way.
Join Lacy Robinson as she helps you discover how you can reposition your role and partner with the DIY family members that want to work behind the scenes to bring additional value to their loved one’s life tribute event. In this one-hour session, you will learn how to expand your credibility and speak the DIY language to better connect with hands-on individuals. Walk away with questions you need to ask to open up the discussion about unique ideas and meaningful participation. You can expect to leave with new ideas, great resources, and increased confidence for embracing the growing DIY culture.
Brought to you by CANA, sponsored by Funeral Home Gifts.