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Embracing the DIY Consumer Webinar
When the U.S. economy cratered in 2008, it forced people to become more budget conscious. As a result, people became more resourceful, and creative ideas emerged, especially when it came to memorializing loved ones. In some cases, the funeral director was cut out of the equation or left on the outside looking in. But it doesn’t have to be that way.

Join Lacy Robinson as she helps you discover how you can reposition your role and partner with the DIY family members that want to work behind the scenes to bring additional value to their loved one’s life tribute event. In this one-hour session, you will learn how to expand your credibility and speak the DIY language to better connect with hands-on individuals. Walk away with questions you need to ask to open up the discussion about unique ideas and meaningful participation. You can expect to leave with new ideas, great resources, and increased confidence for embracing the growing DIY culture.

Brought to you by CANA, sponsored by Funeral Home Gifts.

Jun 29, 2022 01:00 PM in Central Time (US and Canada)

Webinar sponsored by Funeral Home Gifts
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Lacy Robinson, CFSP
Trainer-Speaker-Virtual Coach
Lacy Robinson offers funeral home clients more than 15 years of success in developing and facilitating customer service training programs. As an experienced coach and speaker Lacy has established organizations including Aurora Casket Company and the National Funeral Directors Association as leading providers of training and development for funeral professionals. Lacy currently serves as an instructor for Worsham College of Mortuary Science teaching Fundamentals of Customer Service. Lacy is a licensed funeral director/embalmer, a certified funeral celebrant and certified member of the Academy of Professional Funeral Service Practice and previously served on the APFSP Board of Trustees. She is a graduate of Georgetown College holding a bachelor’s degree in Communications. She is also a graduate of Mid-America College of Funeral Service.