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Jing Meta by Jing Daily X Équité - The Pricing Challenge in the Luxury Metaverse
In the metaverse brands need to take the same strategic approach as when they launch a physical product. However, the pricing mechanism for NFTs is not intuitive and easily leads to long-term value decline. This webinar focuses on the principles of value creation in the luxury metaverse with an in-depth discussion of opportunities and pitfalls. Named one of the “Global Top Five Luxury Key Opinion Leaders to Watch,” Daniel Langer is the CEO of the luxury strategy firm Équité, and the Executive Professor of Luxury Strategy and Pricing at Pepperdine University in Malibu, California. His metaverse masterclasses that he organized for luxury brands all over the world are critically acclaimed and he will offer Jing Daily readers an exclusive opportunity of a deep dive into the future of luxury.

Topics to be covered include:
- Challenges of pricing in the metaverse
- How to create extreme value for audiences in the metaverse and lasting competitive advantage
- How to avoid long term value decline?

Sep 15, 2022 01:00 PM in Eastern Time (US and Canada)

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