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The Evolution of Employer Brands: The Time is NOW
Today, your organization may have some version of an employer brand – but it might not be where you want (or need) it to be. In a period where traditional rules no longer apply, and norms are being negotiated daily, now is the time to consciously define what that new world looks like and the role of employees within it.

In this webinar, we'll examine:

• The rise of the employee value proposition and why it’s so important
• The need for cross-functional integration when developing an employer brand and some specific ways marketers can get involved
• How your employer brand and consumer brand should work together

Oct 27, 2022 11:30 AM in Central Time (US and Canada)

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Speakers

Ben Kalevitch
Executive Vice President @United Minds
As the leader of United Minds’ employee experience practice, Ben develops strategies that support clients in strengthening and communicating their EX. He brings deep expertise in research, employee value propositions, employer brands and employee engagement. He also helps clients define the culture, capabilities and organizational models required to support their business objectives.
Emily Caruso
Senior Vice President @United Minds
Emily Caruso is an experienced corporate communicator and business strategist. She specializes in helping organizations identify and successfully leverage opportunities to improve the employee experience and increase productivity, with a focus on navigating complex environments. Emily recently led change management support for the integration of two health systems in the Pacific Northwest, also overseeing “Challenge Possible,” a major employee innovation campaign at Kaiser Permanente that was shortlisted for both Silver Anvil and SABRE awards.
Desirée Duncan
VIce President, Health Equity & Inclusion @Revive
Desirée serves as Revive's leading convener of health equity and inclusive practices by providing counsel to both clients and internal teams on addressing health disparities and creating inclusive marketing campaigns to support clients in reaching consumers of all lived experiences. She also serves as a member of the DEI committee.