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MDM Webcast: Leveraging Innovation to Win in Distribution
In this MDM Webcast, McKinsey Partners Alex Abdelnour and Kevin Sachs share their research on the recipe for leveraging innovation to win in distribution, including a panel discussion with executives who have successfully applied the recipe.

Those who attended MDM Shift 2022 heard these McKinsey Partners share their latest research on what leaders have done to outperform in the evolving distribution landscape – a landscape characterized by below-GDP growth, increasing customer expectations, accelerating consolidation, increased disintermediation, non-traditional disruptors, and tight labor markets.

Companies who successfully transformed in this landscape showed an ability to deliver outsize growth while expanding margins. To achieve this, they innovated – whether in business model, service, experience, process or some combination. Join us in this free one-hour webcast on Thursday, March 16, 1-2 pm Eastern.

Sponsored by White Cup


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Alex Abdenour
Partner @McKinsey & Company
Alex Abdelnour is a Partner at McKinsey & Company, where he co-leads the Distribution Sector. Alex has served more than 15 distribution clients over the last 7 years on strategic and commercial topics such as pricing transformation, sales analytics and go to market, with an increasing focus on accelerating profitable growth. He has worked with a broad set of distribution clients including industrial, electrical, electronics, automotive parts, building products, food and beverage; and has written a number of articles focused on the distribution sector such as the coming shakeout in industrial distribution. Alex has been with McKinsey for 12 years in total and joined the firm after getting a PhD at Georgia Tech in civil and environmental engineering.
Kevin Sachs
Senior Partner @McKinsey & Company
Kevin Sachs is a Senior Partner at McKinsey & Company, where he co-leads the Distribution Sector. He has been serving distribution clients over the last 10 years on strategic and operational performance transformations, with an increasing focus on leveraging digital and analytics to accelerate growth and margins. He has worked with a broad set of distribution clients including industrial, electrical, electronics, automotive parts and building products. Kevin has been with McKinsey for 20 years in total, but left the firm for five years to work in the electronics manufacturing service (EMS) industry, where he held executive-level roles in strategy, account management, program management and supply chain.
Helen Piña
Vice President of Marketing @White Cup Solutions
Helen Piña joined White Cup in 2021 as the Vice President of Marketing. She has 15 years of marketing and technology industry experience, and over 20 years of customer-centricity focus. Prior to joining White Cup, Helen was a marketing leader at PROS (NYSE: PRO) for 9 years across digital marketing, customer marketing, marketing operations, brand, corporate marketing, content strategy, and partner marketing functions. Helen is a Texan and enjoys spending time with her husband and two small children.
Julie Gilbert
Julie Gilbert is a Partner with McKinsey and a leader of the firm’s business building practice. She is recognized as a global industry-disruptive big business builder and transformation expert, having created and scaled eight businesses as a founder and coached the build of nine business for large organizations globally.
Paul Miller
Paul Miller has successfully launched numerous brands on the web and has crafted winning, profitable, large-scale operations in the process. Paul was recently the VP & President, Global eCommerce, Innovation and Big Data at W.W. Grainger. He is now a Senior Advisor for McKinsey and digital acceleration leader.
Mike Hockett
Executive Editor @Modern Distribution Management
Mike Hockett is MDM's executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the wholesale distribution space and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett earned a degree in print journalism from the University of Wisconsin-Eau Claire and works from his home in Madison, Wisconsin.