In this Coffee Break, Graeme Richardson-Locke FESPA’s Technical Support Manager is joined by Bryan Edmondson from SEA in London who make great use of creative bespoke print. Their work for a host of well-known brands is characterised by clear purposeful design, articulated through refined typography, graphics and photography. Importantly, print plays a key role in how these messages are made physical and memorable. The range of products on the print menu are of course huge and any creative is challenged to understand the specifics that result in the perfect job. Our conversation will look at what a creative agency like SEA needs from the printing supply chain to provide the assurance that they’ll deliver exciting, durable and useful results.