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Learn How to Size up Your Competition - SCORE Westchester
A thorough and professional Competitive Analysis is an ONGOING practice for successful business owners. Any REALISTIC business plan will need to base its core assumptions on the information that only a well-done Competitive Analysis can reveal.

PRESENTERS:
Nina Joan Mattikow: Founder & CEO of Great American Audio, SCORE Mentor Arnie Sternheim: Senior Financial Markets Risk Manager for three major banks, SCORE Mentor

WHO SHOULD ATTEND?
Anyone with an idea for a business, anyone in the process of starting up, and anyone currently in business

OVERVIEW:
You MUST know and stay on top of your competition!
The Competitive Analysis will help you better identify and take better aim at your target market.
The Competitive Analysis will help you better define your business!

IN THIS WEBINAR, YOU WILL BEGIN TO LEARN:
How to undertake an effective Competitive Analysis
How to evaluate the competition and find your particular position in the marketplace
How to come up with a KEY SELLING PHRASE

ABOUT THE PRESENTERS:
Nina Joan Mattikow was one of the first audio publishers — started in her home and grew her company to sell to every major U.S. retailer and employed 100+ people.
Arnold Sternheim has been the Senior Financial Markets Risk Manager for three leading banks. He was an Adjunct Professor at Pace University.

Jan 12, 2021 10:00 AM in Eastern Time (US and Canada)

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