Finding cut through in the media noise
Many government departments and agencies suffer challenges with their communications, especially when getting the message out about initiatives, news and successes. There is often a sense of the frustrations and difficulties in getting cut through and being heard by the media, and the public.
This month, The Mandarin’s Chris Johnson and Melissa Coade, are joined by award-winning television journalist, writer and commentator Virginia Haussegger AM, to discuss communication challenges from a media perspective.
Many in the public sector do not understand the media and 2021, and have many assumptions about how a story comes about, and assumptions about decisions in sharing news.
Join the discussion and submit your question, as we shed light on what makes a story, what gets traction and why.