The democratization of information is accelerating. Healthcare consumers are actively seeking out an ever-wider range of information from an expanding range of resources, influencers, and voices to proactively manage their health.
But according to The Fluency Report: Health Literacy by Syracuse University Newhouse School of Public Communications and W2O Emerging Insights Lab, companies are not the go-to source.
Join Dr. Gina Luttrell, Director of W20 Emerging Insights Lab, and Abby Hayes, Practice Leader of DE&I Engagement at Real Chemistry, in this upcoming IPR webinar as they discuss what healthcare consumers are looking for, from where, and from whom, and how companies can play the role of creator and convener in elevating voices and sources that patients are looking. This fireside chat will also include suggestions on how companies can create a space for their patients to hear from trusted and valued sources.
View the full report here: https://newhouse.syr.edu/wp-content/uploads/2021/04/Syracuse-Health-Literacy-Final-4-26.pdf