In this virtual event, BVA BDRC and PACE Dimensions will share exclusive data and insights on how sustainable development affects consumer and business choices.
The environmental ‘code-red’ issued by the UN to humanity aside, there are many economic, legal and moral reasons to transform businesses into more sustainable ones. The level of investment, change and timescales involved can be quite significant, but for many, the returns are less clear.
This event will draw on new research to consider:
To what extent is sustainable development valued, and what is the premium?
How has sustainable development influenced consumer behaviour, and how will it likely evolve?
What is the prize: the size and nature of the opportunities available for those brands which succeed in differentiating on ESG issues
How to break value-destroying, unsustainable consumer habits, yet enhance connection with the brand