A/B Testing – do you really use it? Who’s got time to come up with alternate versions to test when you’re under pressure to just get the email out the door? Believe it or not, there’s a whole strategy behind A/B testing that is easy to implement AND it helps you elevate your campaign performance! Not sure where to start? Join us and we’ll walk you through a simple framework to use to test the right subject lines, email copy, and imagery that will help drive conversions and elevate your overall email game.