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MDM Webcast: Is Your Sales Team Armed With the Right Tech to Win?
Following MDM’s SHIFT 2022 | The Future of Distribution, which focused heavily on technology for distributors, White Cup is partnering with MDM on October 6 to continue this important conversation.

Join us as Brian Friedle shows real-world examples that illustrate the value of using data-based technology vs. the serious financial impacts of leaving sales decisions to gut instincts.

You’ll come away with strategies to:

• Decide the most impactful technology for your team
• Use technology to improve the sales process for top-line growth
• Change outdated sales behavior that impact pricing, margin and profit

If you are a distribution or sales leader tasked with finding tech solutions that grow revenue, increasing bottom line profits and building winning sales teams, this webcast is designed for you!

Oct 6, 2022 01:00 PM in Eastern Time (US and Canada)

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Brian Friedle
VP of Business Development @White Cup
Brian is a self-described recovering distributor after spending more than two decades in the distribution industry, 13 of them as president of an electrical distributorship. He joined White Cup, formerly MITS, in 2017 where he advises distributors how to drive business with White Cup’s revenue intelligence solutions.
Mike Hockett
Executive Editor @Modern Distribution Management
Mike Hockett is MDM's executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the wholesale distribution space and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett earned a degree in print journalism from the University of Wisconsin-Eau Claire and is based in Madison, Wisconsin.