webinar register page

Webinar banner
MDM Webcast: Is Your Sales Team Armed With the Right Tech to Win?
Following MDM’s SHIFT 2022 | The Future of Distribution, which focused heavily on technology for distributors, White Cup is partnering with MDM on October 6 to continue this important conversation.

Join us as Tom Gale and Brian Friedle discuss real-world examples that illustrate the value of using data-based technology vs. the serious financial impacts of leaving sales decisions to gut instincts.

You’ll come away with strategies to:

• Decide the most impactful technology for your team
• Use technology to improve the sales process for top-line growth
• Change outdated sales behavior that impact pricing, margin and profit

If you are a distribution or sales leader tasked with finding tech solutions that grow revenue, increasing bottom line profits and building winning sales teams, this webcast is designed for you!

Oct 6, 2022 01:00 PM in Eastern Time (US and Canada)

Webinar logo
* Required information


Brian Friedle
VP of Business Development @White Cup
Brian is a self-described recovering distributor after spending more than two decades in the distribution industry, 13 of them as president of an electrical distributorship. He joined White Cup, formerly MITS, in 2017 where he advises distributors how to drive business with White Cup’s revenue intelligence solutions.
Tom Gale
CEO @Modern Distribution Management
Tom Gale is CEO of Modern Distribution Management, a market research and media company that provides market intelligence resources to wholesale distribution executives and industrial product marketers. Since 1967, MDM has helped leaders build better businesses as the definitive resource for distribution management best practices, benchmarking, trend analysis and market intelligence through its research, market analytics, reports and conferences.