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Value-Based Pricing Strategy: Lessons from 20,479 SaaS Companies

Pricing is like the mythical creature of strategy. From seed startups to seasoned enterprise behemoths, there's an alarming level of pricing the world is merely guessing on - and ProfitWell has the data to prove it.

Join Co-Founder and CEO, Patrick Campbell, in a monetization session to unpack what they've extracted from over twenty thousand companies on value-based pricing strategy, and why getting it wrong is not an option. You'll uncover the top pitfalls, strategic insights on willingness to pay, value metrics and localization, plus tactical tools to increase revenue and customer satisfaction.

What Patrick will cover:

- The pricing missteps you're taking (you're not alone) and how to thwart them
- How to quantify your buyer personas
- The process for testing a framework to collect the right price elasticity and feature data from your customers to guide your pricing strategy
- Implementation of a value-based pricing process into your business
- How to compound your B2B SaaS revenue growth through a value metric

Jan 12, 2021 11:00 AM in Pacific Time (US and Canada)