Rockwell Group’s internal experience design and technology studio, the LAB, will discuss recent projects and open a discussion about the role that technology and media play in the built environment. As the demand for interactivity continues to grow, the LAB incorporates technology, strategy, and story to deliver memorable spaces. Their approach borrows heavily from interaction design to place people at the center of the design process, shifting the focus to designing experiences and spaces that change over time. This program has been submitted for accreditation and is pending approval.
David Tracy, Director of Technology, LAB at Rockwell Group, New York, NY
Dan Marino, Director of Design, LAB at Rockwell Group, New York, NY