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Planning Ahead for Engaging Year-round Social Media Content
Your tourism business already has plenty of content ideas and you simply need to know what works and what doesn’t to attract the right audience. In this webinar, KA Social Media will give you the tools for pre-planning and pre-scheduling your social media content so you can have great social media engagement all year long. Learn about:
• Content you can create ahead of time
• Tools you can use to bulk schedule content
• The difference between content that can be created ahead of time and reused throughout the season (evergreen content) vs. posts that should be happening live, in a timely manner, that cannot be reused regularly (non-evergreen content)
• Content you should be stockpiling during the tourism season to prepare for getting ahead next winter

This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.


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Kerra AuCoin Mansfield
Founder, Social Media Consultant and Strategist @KA Social Media
Kerra graduated from Saint Mary’s University in 2006 with a double major in Marketing and Human Resources Management & Industrial Relations. Since she founded KA Social Media, Kerra has helped 100’s of small business owners and entrepreneurs succeed online. For four years, she helped organize BlogJam Atlantic, the only Blogging conference east of Toronto. Kerra is also an instructor with Workplace Education teaching small business owners and entrepreneurs how to use social media to increase their online presence.