Your tourism business already has plenty of content ideas and you simply need to know what works and what doesn’t to attract the right audience. In this webinar, KA Social Media will give you the tools for pre-planning and pre-scheduling your social media content so you can have great social media engagement all year long. Learn about:
• Content you can create ahead of time
• Tools you can use to bulk schedule content
• The difference between content that can be created ahead of time and reused throughout the season (evergreen content) vs. posts that should be happening live, in a timely manner, that cannot be reused regularly (non-evergreen content)
• Content you should be stockpiling during the tourism season to prepare for getting ahead next winter
This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.