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Monthly Giving Made Easy
If the pandemic has proven anything, it’s that the need for sustainable revenue is greater than ever. Monthly giving provides organizations funds they can count on, no matter what happens.
You most likely have many more small donors than large ones, right? Well, monthly giving programs are especially effective to engage smaller donors while improving donor retention multi-fold.
Best of all: Monthly donors give more money than one-time donors and the funds are typically unrestricted.

In this interactive session you will learn the steps involved to start and organize a monthly donor program for your organization, using the tools you already have in place.

Attendee takeaways:
-Understand why monthly giving is important
-Utilize the tools to develop a monthly donor program
-Know how to best recognize, cultivate and treat monthly donors once acquired.
-Learn how best to calculate the value of monthly donors
-Understand the importance of keeping your monthly donors

Attendees receive (digitally) a monthly donor roadmap to use as a tool along with a monthly donor annualizer.


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Erica Waasdorp
President @A Direct Solution
BIO Erica Waasdorp is President of A Direct Solution, Massachusetts. She works with non-profit clients nationally and internationally on growing monthly donor programs. Erica Waasdorp published two books on monthly giving. Her first Monthly Giving. The Sleeping Giant, came out in 2012 and Monthly Giving Made Easy, a How-To Guide, in May of 2021. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book and many other resources. Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving.