Building an ethical mission, vision, and values is a critical component of branding—and 2020 has certainly put these commitments to the test. Over the course of the past few months, we've seen some advertisers and brands use their power for the greater good by spreading awareness and, frankly, putting their money where their mouth is. But for every positive example, there have been more than a few cringe-worthy ones.
The fact of the matter is, brand values, leadership, and morality are being put under a microscope these days. At the same time, brands hold the power to create real, positive change. Taking a stand can make a mark on the world while solidifying our brands in the process—so how can we do it right?
This free webinar is Part Two in a three-part series from Jen Estill, principal and creative director at Redhead Design Studio. Jen will discuss how brands can walk the walk when it comes to ethical leadership and make their marketing a force for good.