Modern Postcard's resident direct mail expert will reveal the new fundamentals on how to go about planning, setting up, executing and tracking successful direct mail campaigns. You'll learn:
• How to plan a direct mail campaign
• The importance of list procurement
• The specifics of direct mail creative and copy that yield results
• The different formats that are available and when to use them
• How to integrate digital marketing with direct mail to maximize ROI
• How to track and determine the success of your campaign
Direct Mail 101 is packed with chock-full of useful information - and a few good laughs along the way!
Reserve your spot today.