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Consumer Secrets: How to Build and Maintain Customer Loyalty in China
In the mobile-first country of China, customer-centric experiences with real-time, in-the-moment, personalised conversations at the consumers’ fingertips are crucial – particularly in building the crucial element of social loyalty.

However, the events of the past two years have resulted in a wave of brand promiscuity from consumers, especially in China. Many brands have had to rebuild relationships with their customers digitally– collecting new data to understand their wants, needs, preferences, and expectations all over again in a bid to not just retain them…but to re-attract them.

Join Salesforce, ChatLabs, and Collinson for an insightful session on how consumer desires and habits have evolved in China versus other markets; where we see these trends going; and the strategies and technology that companies across APAC can employ to better engage with consumers in China and turn them into loyal advocates.

May 26, 2022 04:00 PM in Canberra, Melbourne, Sydney

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Speakers

Sullivan McIntyre
Senior Director, Strategic Partnerships @Salesforce
Sullivan is a marketing technology expert with years of experience building products within the Marketing Cloud at Salesforce. Working with a wide range of global customers, he is now helping the Salesforce China team to develop new solutions for ecommerce, marketing and loyalty management for Salesforce's multinational customers that are active in China.
Daniel Cantorna
Vice President, Data, Insight and Technology, Asia Pacific @Collinson
Daniel is the Vice President for Data, Insight and Technology within Collinson’s Asia Pacific team, a global leader in loyalty and benefits, and traveler experiences. Holding over 15 years of experience in consulting, product development, system integration, automation and gamification, Daniel is passionate about delivering customer-centric solutions and services that help Collinson clients build meaningful, enduring and increasingly valuable relationships with their customers. Daniel has worked extensively with marketing, automation, integration, business intelligence, and advanced analytics for global enterprise organisations across sectors including technology, aviation, hospitality, luxury, and retail.
Tom Kruger
VP of Strategy @ChatLabs
Tom is the VP of Strategy at ChatLabs. He leads our client strategy teams where he helps brands to build their WeChat & China Strategies. Tom has supported a variety of organizations from luxury to financial services and is a frequent speaker on digital and social media strategies.