During the time of coronavirus, arts organizations are not short on plans for online content and for the resumption of live events. A critical piece of these plans is the price of a ticket, which is key to determine both your revenue and your audience’s perception of your program.
In this session, experts Jennifer Sowinski and Jamie Alexander from JCA Arts Marketing will explore how to communicate value and maximize revenue through pricing for online and in-person performances and experiences.
We’ll review questions such as: How do you price streamed performances and other online offerings, and how do you communicate their value to patrons? How much will audiences be willing to pay for a ticket after reopening? How can you make up lost revenue through pricing?
You’ll come away with basic knowledge of pricing best practices for online and offline content, and ideas for optimizing revenue and value perception through pricing.