Ecommerce is now blending with all other aspects of life, placing digital marketplaces at practically every touchpoint. Brands must utilize data capture to make smarter decisions, but also maintain a natural “human” touch that will genuinely connect and resonate with consumers, rather than solely relying on data to do the work for them.
We have assembled marketing experts on analytics collection and interpretation. They will discuss strategies and best practices for data evaluation, demonstrating how to get the most value out of consumer data. The panel will also discuss the balance between utilizing data, but not simply relying on it above customer relationships.
Learn more about your customers, make smarter decisions, and build genuine connections with your audience. Join us for our next Ecommerce Marketing Summit: Grow Ecommerce Sales with Strategic Analytics.
This complimentary Ecommerce Marketing Summit is for brand marketers who want to improve their process for collecting, interpreting, and utilizing customer data. This event is for you if you work at a B2C company such as an ecommece retailer.