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Unfold Search: Winning Search Marketing Strategy

02:39:00

Sep 30, 2021 04:21 PM

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Speakers

Mike Moran
Chief Product Officer @SoloSegment
Author or co-author of three books on digital marketing, Outside-In Marketing, Do It Wrong Quickly, and the best-selling Search Engine Marketing, Inc., Mike Moran is the Chief Product Officer at SoloSegment, martech software company that uses AI to predict the right content for visitors to large B2B websites. Previously, Mike was a Distinguished Engineer at IBM. Mike has more than 30 years’ experience in AI, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 12 patents. He managed Global Web Experience at ibm.com for eight years, pioneering IBM's initial SEO strategy, and served as product manager for IBM’s search and text analytics products. Mike is a Certified Speaking Professional of the National Speakers Association, an instructor for the Rutgers University Executive MBA program, a Distinguished Instructor for Cal-Irvine, and a visiting lecturer at the University of Virginia’s Darden School of Business.
Joakim Trolle
SEO specialist @Valtech
Having worked with Save the Children on their Search marketing for the past 3 years, Joakim shares their journey and the power of Search including how engaged users can lead to ROI.
Maria Eriksen-Jensen
Global Director Digital & Demand @Siteimprove
Maria has +10 years of experience within Digital Transformation, Marketing and Business Development in B2B technology companies, spearheading commercial digital transformation, building digital organizations, and driving the change management across commercial, IT, and R&D. During the last year, focus has been on building an inbound business model and getting the buy-in for Siteimprove’s search marketing strategy. Before Siteimprove, focus was on building up the digital ecosystem of a global technology company within the Dental industry, building the global ecommerce platform, data architecture and all external customer and prospect touchpoints (websites, portals, apps).
Dan Sitner
Digital Practice Director @Siteimprove
Dan is a digital practice director with 10 years of digital marketing expertise across disciplines such as SEO, PPC, and Content Marketing. Partnering with IT, Product, Marketing, and UX teams he has helped customers translate business opportunities into a tangible roadmap – identifying technical improvements, facilitating a content syndication strategy, and tracking performance to connect the dots with ROI. Dan has worked in conjunction with client-side and agency environments, alongside iconic brands in industries spanning retail, travel/hospitality, and finance.
Jason Douglas
Digital Marketing Sales Engineer @Siteimprove
Jason Douglas is a veteran of the digital marketing world with over a decade of experience on the agency side leading digital strategies for clients in the financial, healthcare, and retail industries. Switching to the SaaS world in 2019 with Siteimprove, Jason has brought his digital marketing expertise while adding the technical acumen around the Siteimprove product suite, and is applying the combined knowledge to client and prospect conversations aligning their goals with the value Siteimprove offers.