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Signature Showcase Webinar: How Singapore’s Cityneon Leveraged IP for Inspired Growth
Cityneon is a global experience entertainment company that specialises in unique, immersive and large-scale experiences. As Singapore’s first dedicated events and exhibition business in 1956, Cityneon has transformed extensively from a traditional business to a leading international firm in the Intellectual Property Experience (IPE) segment.

Today, it partners billion-dollar studios, large corporations and various government entities globally including Marvel, The Walt Disney Company, Hasbro, Lionsgate, Universal and 20th Century Studios. Cityneon also works with the governments of Peru and Egypt for their original artefact IP experiences, Machu Picchu and the Golden Empires of Peru and Ramses the Great and the Gold of the Pharaohs respectively. Cityneon successfully cultivates global IP partnerships, utilises third-party IP such as exclusive licenses, and leverages this IP to enhance its well-established market presence and international reputation for events and exhibition services. Its IP strategy has enabled Cityneon to develop significant new revenue streams which support job creation and corporate expansion. In its most recent round of private funding, the company raised S$235 million for its next chapter of growth.

In this webinar, Cityneon will share how it uses IP management and partnerships to pivot its business globally on an aggressive trajectory.

Speakers:
Mr Ron Tan (Executive Chairman and Group CEO , Cityneon)
Dr Ming Tan (Managing Director, IPOS International)
Mr Ng Chong Yuan - Host/Moderator (Faculty, IP Academy/IPOS International)

Aug 25, 2021 09:30 AM in Singapore

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