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Feel The Burn Not The Churn: Using Music To Drive Retention in Digital Fitness


Jul 22, 2021 09:54 AM

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Lauren Pufpaf
COO @Feed Media Group
Lauren Pufpaf is COO and Co-founder of Feed.fm, the leading B2B music platform for apps and connected devices. With experience across a wide range of industries, the connecting thread is the desire to build businesses and drive growth. With Feed.fm she’s merged a personal passion for music with 15+ years of proven success creating customer relationships through digital and direct marketing. Lauren believes in the power of music to create connections and drive memorable experiences. Whether it’s core to each user interaction (like fitness), or leveraged as content marketing (like retail), music is proven to shift LTV and perception metrics for brands. She’s also a house music fanatic with a massive vinyl collection and over 20 years of DJ experience.
Mohammed Iqbal
Founder & CEO @SweatWorks
Mohammed Iqbal strives to enhance the lives of people. He believes that knowledge is the only barrier that prevents people from leading healthy lives. He founded SweatWorks to create elegant and functional technologies that would engage, motivate and inspire people to lead better lives. Since its inception in 2012, SweatWorks has grown from a fitness app company to a multi-faceted, multi-discipline, digital agency with offices around the world. As the founder and CEO of SweatWorks, Mohammed drives strategy, creativity, and innovation, as well as embodies the core values of the agency: staying healthy and active. Mohammed has been an invited speaker at the leading event and fitness conferences around the world. SweatWorks works with the largest events and brands in the fitness / wellness category. With the introduction of several ground-breaking technologies, Mohammed and SweatWorks are paving the path for more accessible and engageable fitness.