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How to Position Your Firm to Stand Out
Imagine that your practice only said yes to the clients you really enjoyed working with, and that those clients happened to be the highest paying clients.

Dream scenario, right?

We will teach you how to make this a reality. This webinar will cover what is wrong with a referral-only firm, stress the importance of positioning your practice to find your dream clients, and teach you how to position your firm. We will discuss mindset, the 4 levels of positioning as they apply to the accounting & bookkeeping industry, and teach you how to leverage your expertise in a way that will allow you to better control your client acquisition strategy.

Learning Objectives:
* Identify how to position your firm to attract and land "dream clients"
* Demonstrate how to leverage expertise to gain better control of client acquisition
*Identify the 4 levels of positioning as they apply to the accounting and bookkeeping profession

Jul 12, 2022 02:00 PM in Eastern Time (US and Canada)

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Speakers

Lee Reams, II
CEO @CountingWorks, Inc.
Lee Reams II (Founder & CEO) is the energy behind CountingWorks PRO. He is actively involved in product development, marketing, and website development. He prides himself on listening to clients' needs while developing first-class solutions and is known to monitor his iPhone at all hours of the day. In addition, Lee has presented marketing and growth concepts to tens of thousands of tax and accounting professionals. When Lee is not busy putting his ideas to work, he enjoys spending time with his wife, Allison, and daughter, Whitney. Also, he is an active hiker, mountain biker and loves exploring the Sierra backcountry
Max Pearlstein
Div. VP Channel Strategy @ADP