Whether you’re a startup, mid-market player or a large multinational, we are all looking for that next big deal. And in the B2B world, that means landing larger organisations with larger budgets as customers.
But as you start to move upmarket, the sales and marketing game starts to change. The same strategies and tactics you used for smaller customers just don’t work as well.
In this Growth Colony webinar, we’re going to be covering how you can learn the rules of the game to land bigger deals — no matter if you’re a plucky startup or a multinational.
-- Here’s what you’ll learn --
- How to build relationships with multiple stakeholders
- How to prepare for a lengthy sales cycle
- How prospects make purchasing decisions
- How to glide by the gatekeeper
- The wrong way to approach enterprise sales
-- Who should attend --
- Marketing and communication professionals
- Sales professionals looking for smart ways to open doors and meet decision-makers
- CEOs, CMOs and CROs in B2B organisations
- Startup founders trying to land larger deals