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Fortifying Your Shopper Understanding to Successfully Launch Functional Foods in Canada
The popularity of functional foods continues to grow as more Canadians are looking for foods and beverages with wide-ranging health benefits - both short and long-term. Not surprisingly, hundreds of new functional food products and brands are launched in Canada every year.

With consumers’ increased focus on health, well-being, and cooking/eating at home during COVID-19, the climate is opportune for brands to launch in this category. From a marketing perspective, it’s essential to understand the segment of shoppers most interested in functional foods.

Jul 21, 2020 12:30 PM in Eastern Time (US and Canada)

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