You are invited to join NPR and Edison Research for the debut of their latest research project Radio: Live On Air and Everywhere. The report examines the role radio plays in Americans’ lives in 2021 and reveals listening behavior among six unique radio audience segments.
Those attending the webinar will learn:
--What the six types of radio listeners are and how they engage with radio
--Which type of listener is most open to radio advertising content
--How radio listeners feel about advertising on radio versus other platforms
--Where NPR listeners fit into the six segments of listeners, and their attitudes toward sponsorships
Presenters Lamar Johnson, VP of Sponsorship Marketing for National Public Media, and Megan Lazovick, VP, Edison Research will host the webinar. A copy of the presentation will be made available for all webinar attendees. We hope you will join us.