Put Your Current Customers At The Center of Your ABM Strategy

Is ABM (Account Based Marketing) right for your company? How do you help the sales team with your overall AMB strategy? How do you adjust your marketing plan to target existing and new accounts?

After the session, you'll understand:
- How to build relationships with your sales team
- How to incorporate an ABM plan as part of your marketing plan
- How to utilize your existing customer database with personalized outreach



About the Speaker
Pam Didner, B2B Marketing Consultant, Podcaster, and Author of Global Content Marketing and Effective Sales Enablement, will share creative ways to align sales and marketing through ABM.

00:57:00