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MDM Webcast: How PIM powers the buying experience
Providing an extraordinary and sustainable buying experience needs more than just having the right product information in place. Today's buyers expect personalized and accurate product content – no matter where they are getting in touch with your products.

In this webcast, you will learn how to create a comprehensive buying experience that reduces shopping cart cancellations, converts more customers and leads to incremental sales with greater efficiencies.

Sponsored by ContentServ and CSS Commerce

Mar 22, 2023 01:00 PM in Eastern Time (US and Canada)

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Brandon Snyder
Head of Online Customer Experience @City Electric Supply
Brandon Snyder is the Head of Online Customer Experience for City Electric Supply, where he is responsible for managing all aspects of CESO sales, support and managing the digital customer experience. Prior to City Electric, Brandon served in various Digital Product and Content Marketing leadership roles at Allied Electronics.
Alexander Semrl
Managing Director @Contentserv Corp.
Alexander Semrl is Managing Director of Contentserv Corp. He is a professional B2B leader with over 5 years’ experience spanning technology and commerce, including in the product information management and master data management markets. His focus is on helping organizations communicate the business value of their products, and harness the full potential of their digital ecosystems to drive and increase revenue.
Rob Neumann
CDO @CSS Commerce
As CDO, Rob drives product innovation, aligning platform partners that fit best with clients. With over 25 years of experience in manufacturing, marketing, sales, IT and software expertise, he has been at the forefront of the digital transformation explosion in the B2B sector. His software experience includes software development and sales. As he leads teams in over 25 countries and various languages, Rob brings them together to create a relaxed yet productive company culture at CSS Commerce. For him, strategy is blending growth with the art of have done it. His foresight makes him a much sought after consultant when it comes to digital technology, integration and marketing technology reviews.
Mike Hockett
Executive Editor @Modern Distribution Management
Mike Hockett is MDM's executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the wholesale distribution space and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett earned a degree in print journalism from the University of Wisconsin-Eau Claire and works from his home in Madison, Wisconsin.