Retail media is on everybody’s lips today and retailers of all sizes understand the opportunity that lies in monetizing digital assets. But what does it take to create a successful retail media offering?
As the ecosystem is increasingly fragmented between third-party media sellers, media inventory aggregators and retailer’s owned initiatives, making sense of the perfect stack and the right initiatives to turn media assets into revenue streams is complex.
This webinar reviews retail media initiatives and discusses the missing layer needed to make it more coherent and profitable.
You will learn:
1. What it takes to create a successful retail media initiative
2. Best practices to activate new revenue streams from media assets
3. Tips to involve your brand partners early on in the process