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Retail media : what’s the missing piece of your strategy
The missing piece of your retail media strategy
Retail media is on everybody’s lips today and retailers of all sizes understand the opportunity that lies in monetizing digital assets. But what does it take to create a successful retail media offering?

As the ecosystem is increasingly fragmented between third-party media sellers, media inventory aggregators and retailer’s owned initiatives, making sense of the perfect stack and the right initiatives to turn media assets into revenue streams is complex.
This webinar reviews retail media initiatives and discusses the missing layer needed to make it more coherent and profitable.

You will learn:
1. What it takes to create a successful retail media initiative
2. Best practices to activate new revenue streams from media assets
3. Tips to involve your brand partners early on in the process

Nov 4, 2021 12:30 PM in Eastern Time (US and Canada)

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Speakers

David Hoodis
Board Member
David Hoodis has more than 30 years’ experience in retail, a seasoned leader in the consumer, retail, and technology space with a successful record of driving growth. Most recently David was Chief Executive Officer of the largest global on premise media company, Mood Media. Prior to joining Mood, David was President of Retail at IRI, in this role the company saw tremendous growth that propelled enterprise growth and led to a very successful transaction . From 2012 to 2015, he served as Vice President of Software Strategy and Innovation at NCR while also founding and serving as Chief Executive Officer of Snackbox LLC, a dynamic food service offering for high-traffic shopping environments in smaller spaces. From 2009 to 2012, he served EVP and Chief Operating Officer of Modell’s Sporting Goods, and from 2001 to 2009 he held various positions at Wal-Mart, most recently as Vice President of Innovation and Operations.
Pearl Lieberman
VP Marketing
Pearl Lieberman is VP Marketing at ciValue, the company creating a win win win retail world for retailers, brands and customers to benefit from engagements that matter. With over 10 years experience translating sophisticated technology into valuable business benefits for global enterprises, Pearl has a track record of bringing together teams to advance and scale innovation.