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B/A Speaker Series: Strategies for Attracting Audiences

Join us on Wednesday, January 25th for the next edition of the Speaker Series!

At the top of the session, we will be joined by Nik Nanos, Chief Data Scientist and Founder of Nanos Research, who will be sharing the latest findings from the Arts Response Tracking Survey (ARTS). This edition of ARTS will provide insights into culture-goers’ current behaviours and spending habits, as well as top motivators for returning to the arts.

This session will also feature a response panel with leaders from across the country. Together we will consider how audiences' current lifestyles and purchasing patterns are influencing their engagement with the arts, and explore marketing strategies and incentives for attracting audiences in 2023.

Speakers will include:

Beverly Cheng, Head of Communications and Marketing, the Power Plant Contemporary Art Gallery
Dominique Lapierre, Executive Director, Théâtre de la Ville
Janet Bwititi, Director, Marketing and Sales, the Calgary Philharmonic Orchestra
Nik Nanos, Chief Data Scientist and Founder, Nanos Research

Jan 25, 2023 03:00 PM in Eastern Time (US and Canada)