AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the of spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for the leading four AVOD services in Q3 2020.
Alongside the limited audience footprint, there is a bigger challenge with the user base of digitally-savvy users who are predominantly ad averse, and thus unresponsive to conventional digital advertising. This creates a conversion challenge for advertisers looking to reach consumers through AVOD services.
In an era of unprecedented subscription-led D2C competition, with the most valuable consumers behind paywalls, how does AVOD realise its potential and establish a sustainable future for tv advertising?
MIDiA has partnered with leading AVOD providers to:
- Share compelling data that debunks myths around AVOD
- Address adoption challenges in the US/Europe
- Look at the AVOD opportunity and rethink how to drive mainstream growth
- Explore how AVOD services can innovate ad delivery
Who you will hear from:
Tim Mulligan - Research director, MIDiA Research
Jacinto Roca - CEO & Founder, Rakuten TV
Colin Petrie-Norris - CEO, XUMO
Olivier Jollet - SVP Strategy & Business Development, Streaming & Head of Mobile, ViacomCBS Networks International
Who should attend?
Video and TV professionals