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Building Your Digital-First Membership Organization in 2021

A recent survey by the American Society of Association Executives (ASAE) found that, as a result of the COVID-19 pandemic, a majority of association leaders don’t expect to see an increase in revenue until fiscal year 2022. The cascading cancellation of in-person events and the ongoing economic recession have caused membership organizations to reconsider their approach to recruitment, programming, employee operations, and more.

While we can assume that our pandemic reality will be temporary, associations have much to gain from a more permanent strategic response. The time to build a truly digital-first membership organization is now.

Join us as we break down the elements of a successful digital transformation and detail how this new approach can increase member engagement, improve operational efficiency, and mitigate risk in an uncertain economic environment.

Our distinguished panelists include:
Carolyn Hillyard - Senior Marketing Manager, ASAE
Garth Moore - Senior Vice President, GMMB
Mike Wassenaar - President & CEO, The Alliance for Community Media
Ben Slavin (Moderator) - Senior Vice President of Strategy and Design, Mindgrub

Our panel will cover topics specifically geared towards leaders of associations, membership organizations, and nonprofits, including:

- How leaning into a digital-first approach can not only help organizations withstand disruption, but also drive sustainable growth
- Creating a dynamic brand that can adapt to changing constituent expectations and scale across multiple channels
- Impactful operational and cultural changes that can support a digital-first growth strategy
- Maintaining member engagement over time with consistent digital touchpoints
- How encouraging thought leadership at the individual employee level can support the development of a digital-first culture
- Creating a technological foundation for experimentation and growth in the digital world

This webinar is sponsored by Treble.

Dec 10, 2020 01:00 PM in Eastern Time (US and Canada)