Digital capability is crucial to help businesses survive and thrive, enable strategic decisions and help build sustainability. IoT (Internet of Things) technology can assist, from increasing efficiency to understanding customer engagement in rural and urban spaces. Insights on the value of digital innovation for businesses and understanding its impact on the bottom line, can help us get started.
This webinar will explore the potential for developing IoT in tourism; offer information on how to get started; together with insights on developing digital innovation and what that can mean for your business. Learn how Interface, Censis and Traveltech for Scotland can support businesses to address related tech challenges through projects and collaborations.
• Rachael Wakefield, Business Development Manager, Censis will explore the potential of IoT for tourism, with use case examples, including ways to increase business efficiency, track and monitor people and sites, and explore business impacts and benefits.
• Joshua Ryan-Saha, Director, Traveltech for Scotland will look at how to get started on a project using IoT, and offer examples of how data sources can be brought together, from managing visitor flow, to gaining insights into visitor and customer behaviour.
• Chris Moule, Head of Innovation and Entrepreneurship, Robert Gordon University will examine the importance of digital innovation for businesses, the need to innovate, or risk getting left behind. Chris will offer examples and practical ways for businesses to get started.
The webinar will last 1 hour 30 minutes and include a Q&A. Follow-up information will be provided.