Connecting with Consumers Today and in a Post-COVID World
As concern for personal health care and hygiene increases, consumer demand for relevant information through multiple channels has become more vital than ever for pharmaceutical marketers. The implications of a global pandemic put the nuances of pharma messaging under greater scrutiny and brands are adapting to these changes while also adhering to privacy and government regulations that made it difficult historically to innovate beyond standard ad formats.
In this timely AD Club webinar, Xandr will share the latest insights and lead a conversation with leading brands on how the effective use of data insights can help advertisers navigate the new patient journey.
•Charlotte Lipman, Senior Manager, Business Intelligence, Xandr
•Mallory Halva, Director, Client Partnerships - Pharma, Xandr
•Wallye Holloway, Associate Managing Partner, TBWA\WorldHealth
•Paul Manz, Associate Director, Customer Engagement Strategy, Oncology, MerckExperience + Innovation, TBWA\WorldHealth
•Rekha Yadav, Consultant, Media Services, Eli Lilly