Whether it’s privacy or security, data is at the heart of everything you do. Human beings are sociable and need relationships with others to survive. Social media usage has become a daily ritual for many; keeping in touch with loved ones, sharing personal news, and now making consumer purchases directly in apps like Facebook and Instagram from ads that are targeted directly to our personal interests. Whether we like to think about it or not, our personal data is misused and being resold to advertisers every second. Although regulations have been put in place in certain states and unions, organizations across the globe need to share the responsibility of being conscientious stewards of personal information. With the help of its audience, this panel will rhetorically explore and challenge the balance (if any) of disinformation vs. misinformation, and how society can come together personally and professionally to do the right thing when it comes to the use of personal data practices.