In an age of increasing partisanship and disillusionment with institutions, social marketing can play a unique role in supporting behavior change for strong democracies. Civic participation can help to shape the policy decisions that impact people's daily lives, affecting their health, environment and access to resources. The consequences of these policy decisions also impact communities' capacities to participate in civic institutions. Social marketing can help shape our political environments, strengthening the democratic process and building trust with organizations.
In this webinar, Linsey Grove and Don Waisanen will explore real world examples of how social marketing has been and can be used in the democratic process. From changing voter behavior among low voter turnout populations to helping citizens get what they need to vote and participate in elections, they will underscore lessons that every social marketer should be thinking about as a key part of their work. Finally, they’ll share key recommendations to support efforts across jurisdictions.