Industry research shows that offering exhibitor education can increase Net Promoter Scores by 23 points, among other benefits. However, if you really want to help your exhibitors (and your trade show, overall), you have to do more than just “check a box” – you have to entice exhibitors to participate and apply what they learn… which, unfortunately, may not be as easy as it sounds.
Event organizers - in this session, you will learn:
• 3 hard truths you need to know before you begin focusing on exhibitor success
• The top mistakes you may be making that prevent exhibitors from participating
• Quick tips to improve your offerings and promotion, with real life examples